Alisha Williams
Hey, I'm Alisha. I'm a Growth Marketer with ten years of broad experience.
You've made it to the digital (and more fun) version of my CV. Introducing myself and the work I do can be complex, given the breadth of responsibilities and the crossover between typical roles. But I'll give it a go.
Below is a summary of skills I've acquired across full-time work, self-employment and freelance roles. Unsurprisingly, I've been called a 'Jane-of-all-trades' more than once. Give me a problem, I'll find a solution. That's where my real mastery comes in.
The many ways in which I've worked has given me a unique perspective: I can empathise with how 12+ hour days feel when resources are limited, goals are audacious and timelines are short. I recognise how outsourcing to underperforming agencies can frustrate teams and set everyone back. I know when being hands-on is more important than strategising a year in advance.
If there's one key takeaway it's this: I love my work. I'm always curious, I'm constantly adapting and there are few things the world of 'marketing' that I haven't done.
As for right now, today, I want to join Nectar Brands. Perhaps a little to bold that to the world, but it's true. I'm a proponent of alternative healthcare and believe that the best people to grow a brand are the ones who relate to the people who benefit from the brand's existence.
If you're here, it's because I've wanted you to find me. Thank you!
My skills, approach and interests
Or, at least, my best attempt at summarising the near-endless list.
Growth Strategy ● I consolidate a room of ideas into commercial objectives.
Business owners, eComm founders, executives and CEO's — all with similar goals: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources. Consider this a blend of traditional marketing with an analytical approach.
TASK BREAKDOWN ↓
Project scoping and analysis
Budgets and spend forecasting
Resource allocation
Internal and outsourced people management
Communications ● I know how to speak (and write copy) to all types of people.
Everyone has a distinct communication style. Whether it's for a colleague, client or customer, I'm able to tailor copy for different audiences, objectives and context to suit the reader. Shaping tone, language and messaging while staying on brand is a core skill of mine.
TASK BREAKDOWN ↓
Internal and stakeholder engagement
Customer and client messaging
Copy for pitch decks, sales proposals and tenders
Brand voice, language and tone governance
Software and Systems ● I intuitively keep infrastructure efficient, lean and stable.
There's new software tempting us each day. Good systems should simplify work, not complicate it, so I'm mindful of what exists. I'm experienced with most software, quick to learn existing systems and capable at implementing new MarTech when it adds value.
TASK BREAKDOWN ↓
Technology and MarTech assessment
QA/Analysis of software for budgeting
SOP development and integrating changes
CRM, marketing tools and AI deployment
AI Integration ● I consolidate a room of ideas into commercial objectives.
Business owners, eComm founders, executives and CEO's — all with similar goals: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources. Consider this a blend of traditional marketing with an analytical approach.
TASK BREAKDOWN ↓
Project scoping and analysis
Budgets and spend forecasting
Resource allocation
Internal and outsourced people management
Communications ● I know how to speak (and write copy) to all types of people.
Everyone has a distinct communication style. Whether it's for a colleague, client or customer, I'm able to tailor copy for different audiences, objectives and context to suit the reader. Shaping tone, language and messaging while staying on brand is a core skill of mine.
TASK BREAKDOWN ↓
Internal and stakeholder engagement
Customer and client messaging
Copy for pitch decks, sales proposals and tenders
Brand voice, language and tone governance
Software and Systems ● I intuitively keep infrastructure efficient, lean and stable.
There's new software tempting us each day. Good systems should simplify work, not complicate it, so I'm mindful of what exists. I'm experienced with most software, quick to learn existing systems and capable at implementing new MarTech when it adds value.
TASK BREAKDOWN ↓
Technology and MarTech assessment
QA/Analysis of software for budgeting
SOP development and integrating changes
CRM, marketing tools and AI deployment
AI INTEGRATION ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
CONTENT CREATION ● Concepts, stories and visual cues made for conversion.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
DIGITAL PRESENCE ● Every aspect of a business made visible and accessible.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
Website design and development
Traditional SEO and AI SEO
Analytics and custom dashboards/artifacts
Domain migration, protection and health
LEAD GENERATION ● Qualified and appropriate people.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
CONTENT CREATION ● Concepts, stories and visual cues made for conversion.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
DIGITAL PRESENCE ● Every aspect of a business made visible and accessible.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
Website design and development
Traditional SEO and AI SEO
Analytics and custom dashboards/artifacts
Domain migration, protection and health
Have something to talk about? I'm all ears!
Acknowledgement of Country
I respectfully acknowledge the Traditional Custodians on whose unceded lands I work, live and learn, and all Aboriginal and Torres Strait Islander custodians across Australia. I pay my respects to their Elders past, present and emerging.